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Mara Zepeda is the co-founder and CEO of Switchboard, an engagement and giving platform that helps members of communities help one another. Previously, Mara was an economic reporter for National Public Radio and directed scholarly programs at Harvard University. Her focus is bringing the qualities of off-line connection online by building trust, delivering value, and strengthening networks.
Getting someone to start using a new app and understand how it works is hard. With so many apps these days, users drop out even before they’re fully exposed to the interface and functionality you spent so much time working on. This workshop will help you design great onboarding experiences that engage users and retain them long enough to turn them into customers.
This workshop is for anyone involved in guiding a software product closer toward serving its user base, and thus closer toward growth and profitability.