Samuel Hulick is the author of The Elements of User Onboarding. He’s combined UX savvy and a cat-like curiosity for measuring UX impact to become an expert in onboarding. His approach is shaped by over a decade of web experience, theories taken from behavioral psychology, video game design, and even filmmaking.
Getting someone to start using a new app and understand how it works is hard. With so many apps these days, users drop out even before they’re fully exposed to the interface and functionality you spent so much time working on. This workshop will help you design great onboarding experiences that engage users and retain them long enough to turn them into customers.
What you’ll learn:
How to create Churn-Proof Super Users
Articulating User Improvement: What good are you for the people adopting you?
Mapping out the path to value: What is the minimum that has to happen in order for someone to become better in using your product?
Identifying gaps and tangents: How closely does your current experience align with that path to value? Which steps are extraneous or neglected?
Matching up emails to the lifecycle: Do the triggered emails you send also align with that path to value? Do they truly get people over the hump?
Designing for word of mouth: Let's shoot for "negative churn"! How can we get more value-experiencers to shout our praises from the rooftops?
Who is the workshop for?
This workshop is for anyone involved in guiding a software product closer toward serving its user base, and thus closer toward growth and profitability.