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Giles Colborne

Giles Colborne co-founded cxpartners in 2004. Since then, it has grown to one of the world’s leading independent experience design consultancies working on next generation experience design and generating hundreds of millions of dollars of revenue for companies such as Marriott, eBay and AXA.

His book, ‘Simple and Usable’, has sold tens of thousands of copies in Europe and North America and has been translated into Chinese and Korean.

Giles is former president of the UPA, co-chair of IA Summit, and UX Awards judge. Additionally, he has worked with the British Standards Institute in developing standards for web accessibility.



9:00 - 12:30

Auditorium II

From Insight to Interaction

When you talk to users or stakeholders as part of the design process, you'll inevitably be asked to design features that are convoluted, contradictory or odd.

This workshop shows you how to make sense of those requests and get buy in for better ideas. We'll turn user research into task models that help you create user interfaces that are simple, efficient, and elegant. You'll get techniques, tips and hands-on experience that will help you design better products and services.

What you’ll learn:

  • Behavioural models: different types and when to use them
  • What questions to ask to build your behavioural models
  • How to turn user research into behavioural models
  • What patterns to look for in your models and what they mean
  • How to turn research into insight and insight into designs
  • Managing conflicting input from users
  • Managing stakeholder objections and concerns
  • Staging your ideas into a product roadmap
  • Iterating within a lean or agile environment

Who is this workshop for?

Product managers who want to identify value and create product roadmaps.
Interaction designers who want to design from evidence and create a strong rationale for their designs.
UX researchers who want to provide valuable insights and evidence for design teams