User experience (UX) strategy lies at the intersection of UX design and business strategy. It is a process that should be started first, before the design or development of a product begins. It relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want.

When building a digital product you need to learn as much as you can about the competition. That’s why conducting market research and analysis is a crucial component of business strategy. You want to know what's out there, what's worked, and what hasn't. This requires firsthand knowledge of the good and bad user experiences and business models provided by your competitors. If done thoroughly, the research can provide a treasure trove of insight into current trends and outdated manifestations of mental models.

Take this workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises. We’ll practice with a made-up value proposition of an online product so that you can learn the steps you need to take for informing strategic UX-centric decision-making.

You’ll learn:

• Why the empirical practice of user experience strategy is crucial for devising successful online products
• How to identify direct and indirect digital competitors of your value proposition
• How to collect and capture quantitative and qualitative data about both UX and business-centric attributes
• How to conduct a methodical analysis so that you can take a stance on the opportunity space
• How to turn your insights into killer user experiences with innovative business models that make for a unique product

Who is this workshop for?

UX/UI practitioners of any level, product managers, and startup founders that want to learn how to be more strategically sound in their process. It’s also geared for aspiring strategists who want to reposition their career tracks with more marketable skill sets.