The most important thing anyone can do on a web project is find its nucleus. The core, that purpose around which everything orbits. Finding that reveals how all of the content fits together. It offers clarity to the relationships between the project’s content and the project’s vision, and will make your process far more successful.

Finding this core piece will speed up the future design, content and development process. The entire team (vendors, stakeholders, audiences) will walk away with a common understanding and vision. Every time you write or revise, you’ll think about that core piece of content and refocus. The content creation experience becomes what you it was always meant to be: dreamy.

The team also orbits this central content. The process unites far flung members who aren’t sure how they’d work together to make a project successful. When they rally to find this central content, they become bonded by its gravitational pull. It causes that aha moment—the moment people understand how the project will succeed. It isn’t just finding the core that is the big win—it finding it together.

You’ll learn how to:

• How to establish a framework to guide your team towards a successful content and design system.
• Creating, sketching out, and documenting responsive content models through a process of prioritization.
• Exercises that allow teams to move through conflict and bond in the process.